Customer Profile

One of the major challenges that most of the hospitals are struggling with is how to create a brand recall and attract the patient to their facility. Any profitable organic growth can only be achieved by getting people to actively & consistently choose your physician & Hospital over others. But it is a constant struggle as people have multiple established Hospitals and physician groups to choose from. To make matters worse, new entrants and business models are constantly presenting people with new places and ways to access care and support.

Research suggests that, a 5% increase in customer retention can increase a company’s profitability by 75% attracting new customers will cost the company 5 times more than keeping an existing customer.

What is needed is a focused approach to retain the Customers that has shown any interest in availing the services.care and support.