In the era of rapid technological advancement, Digital Transformation and the New Logics of Business Process Management have become key focus areas for businesses across all industries. At its core, it refers to the integration of digital technology into all areas of a company, fundamentally changing how organizations operate and deliver value to their customers. […]
In today’s digital world, data is a crucial asset for businesses. The wealth of information available through digital channels has shifted marketing from being purely creative to a data-focused practice. Data-driven decision making in digital marketing involves gathering, analyzing, and interpreting data to shape marketing strategies and actions. This article will discuss the importance of […]
In the fast-evolving world of digital marketing campaigns, efficiency is the name of the game. Every second counts, and businesses are constantly searching for ways to streamline their processes, maximize output with minimal resources, and outpace the competition. With so many moving parts—from content creation and social media management to lead generation and analytics—how can […]
So, your organization is embarking on a digital transformation initiative, but what does that really involve? Yes, you’re moving away from paper-based and manual processes toward digital solutions, but is that all there is to it? Understanding the role of BPM in Digital Transformation is crucial, as it goes beyond just digitizing existing processes. Digitally […]